Professional Training Programs

Expert-Level Training Solutions

Comprehensive training programs designed to enhance your team's capabilities in international trade, export marketing, and professional sales across global markets.

Foreign Trade Representatives (FTRs) Training

We train government and private sector FTRs to expertly represent their countries, associations and businesses in international trade. FTRs like Sales People are in the frontline and need to be equipped with relevant knowledge and skills as well as market intelligence at all times, this will ensure home country interests are well catered for in the host country.

  • International trade protocols and procedures
  • Market intelligence gathering and analysis
  • Cross-cultural communication skills
  • Trade policy and regulatory frameworks
  • Diplomatic and business etiquette
  • Strategic representation techniques

Export Marketing Planning (EMP)

Learn how to develop strong plans for selling your products internationally, this equips various teams with the knowledge to create effective market entry and growth strategies.

  • International market research and analysis
  • Market entry strategy development
  • Competitive positioning and differentiation
  • Export pricing and distribution strategies
  • Risk assessment and mitigation planning
  • Performance metrics and KPI tracking

Digital Marketing for Exports (DMP)

Get practical training on using digital tools to reach international customers, one gets to master online channels to boost your global sales and brand visibility.

  • International SEO and content marketing
  • Social media marketing for global audiences
  • E-commerce platform optimization
  • Digital advertising across markets
  • Analytics and performance tracking
  • Cross-border payment solutions

Professional Sales for Export Markets (ESP)

Skilling in professional sales including communicating, documenting, negotiation and arbitration among others, giving the representative more leverage to close more deals and build stronger relationships with overseas partners.

  • International sales communication techniques
  • Contract negotiation and documentation
  • Cross-cultural relationship building
  • Dispute resolution and arbitration
  • Sales process optimization
  • Customer retention strategies

Sustainability Workshops

As the world moves towards sustainable practices it becomes relevant to include sustainability training for export oriented teams to be able to meet global standards, attract eco-conscious buyers, and gain a competitive edge.

  • Global sustainability standards and certifications
  • Environmental impact assessment
  • Sustainable supply chain management
  • Green marketing and communication
  • ESG reporting and compliance
  • Circular economy principles